
The company on Tuesday introduced the new version of its Xbox video game console. The Xbox has been one of Microsoft’s few undeniable consumer hits of the last decade, a product that was not just a credible entry into the games business but also a sign of the innovation possible at a company that is rarely seen as an inventive thinker.
“I think of Xbox as the accidental success out of Microsoft,” said James McQuivey, an analyst at Forrester Research, who added that the connection Microsoft has formed with the players of its current Xbox is “much deeper than any relationship Microsoft has ever achieved before.”
The new console, the Xbox One, will enter a market very different from the one its predecessor, the Xbox 360, entered nearly eight years ago, when there was no iPad, smartphones had keyboards and mobile gaming devices were primitive at best.















