John at Disney
If you could choose one fantasy product to make your life easier what would it be? A guaranteed hangover cure? A self-lowering toilet seat? An unbreakable car?
Or perhaps you’d go for a shirt you could wear for 100 days straight without it soiling or smelling?
We know, ridiculous, eh?
Except one American company claims to have invented it.
Wool’s the word
Yep, if the claims of the manufacturer are true, it could be the sartorial breakthrough lazy (um, we mean busy) men have been waiting for.
According to makers Wool & Prince,new button-down shirt can be worn for 100 days straight and still appear fresh and wrinkle-free.
How is that possible, we hear you cry?
Apparently, it’s mainly because the shirts are made of wool. But not the heavy, scratchy wool that’s liable to bring you out in a rash. Instead, the shirts are made from the company’s own invention, a CottonSoft wool-based material which they claim is light, breathable, “and best of all soft”.
“We found that guys love jeans for their versatile, low-maintenance nature, but didn't have an above-the-waist option that even came close... until now,” said Wool & Prince founder Mac Bishop.