John at Disney
Budweiser beer is introducing a bowtie-shaped can, designed to mirror its longtime bowtie logo. The can, which will be available in eight-packs beginning on May 6th, is the result of several years of technological advancements, with Pat McGauley, vice president of innovation for Anheuser-Busch, explaining, "Aluminum can be stretched only about 10 percent without fracturing, which requires that the angles of the bow tie be very precise." Anheuser-Busch says the can is easy to grip and eye-catching, and their research shows it's appealing to young adults. However, you'll be giving up a little bit of beer to get the new can, with it holding only 11.3 ounces rather than the standard 12. And for those of you who don't like change, don't worry, the standard can isn't going anywhere, with Anheuser-Busch having no plans for the bowtie can to replace it.